Lisa Trank’s Biz Mix: Doing More by Doing Less – Enjoying the Gift of Time

I have a confession to make. Over the past four months, I’ve been working hard to do less. For a chronic over-functioner like yours truly, it really has been hard work to learn how to do less. But as the long summer days roll on, I’m happy to report I’m making progress. In fact, I’ve [...]

Lisa Trank’s Biz Mix: From butterflies to finish line

I attended my first track meet this weekend. Hundreds of children, ages 4 through 14, competed in a variety of track and field events. Among those competing was one of my daughters, who has shown a bit of a fast running streak and is participating in Longmont’s CARA track summer program. My daughter took one [...]

Lisa Trank’s Biz Mix: Are you experienced? The new ‘don’t ask, don’t tell’

I’m annoyed. The source of today’s annoyance? Well, lots of things, such the Gulf Coast oil spill disaster, or why summer school breaks have to be such a strain on working families. But at this moment, what’s got my dander up is an email newsletter I received from a prominent work search company geared toward [...]

Lisa Trank’s Biz Mix: Sowing the Seeds of Success: Learning what I need to know about business from my garden

I love to garden. I don’t know if I’m any good at it, but I try hard and only the season will tell whether my efforts will reap a bountiful harvest. As I’ve been planning my vegetable and flower plots, I’ve been struck by how many similarities there are between sowing a garden and building [...]

Lisa Trank’s Biz Mix: All the e-news that’s fit to read

As a marketing professional, I’ve written plenty of print and electronic newsletters and receive more than my inbox can handle. Electronic newsletters are a great way to disseminate information, share knowledge, spread the news about your product, business or services. They also are a great way to generate prospective new customers and create brand loyalty [...]

Lisa Trank’s Biz Mix: Free up your inner writer

At my heart, I’m a writer. Whether writing this column, press releases, corporate sponsorship letters, web content or even those persnickety 140-character messages for Twitter, I work to craft my words that clearly communicate my client’s message, or my own thoughts and beliefs. Perhaps my bias is showing, but I’m of the belief that solid [...]

Lisa Trank’s Biz Mix: Finding balance in your work space

Perhaps because it’s Sunday evening and I’m waxing nostalgic for a relaxing weekend away from my computer that I find myself pondering how to put balance at the center of my work life. As a consultant, freelancer, independent contractor, or however the self-employed may categorize themseles as in our personal workspace, we know that all [...]

Lisa Trank’s Biz Mix: Personal Branding II: Who are you?

Face it. These days, everyone, including your dog and cat, has a personal brand. We can attribute this to the overtly social (aka, online) way in which we conduct our lives and our businesses. As well, with the upswing in entrepreneurial ventures run by one or two people, establishing a strong personal brand has become [...]

Lisa Trank’s Biz Mix: Mindful blogging

Starting a blog is a great way to begin to define your personal brand and build your business. Most business people who blog on a regular basis are apt to be on top of the latest research and trends in their industry, and regular blogging is a terrific way to hone your marketing skills, not [...]

Biz Mix: B2B and the Art of Collaboration – Lonely no more

Running your own business, especially a small business, can sometimes be a lonely endeavor. From the first spark that sets your business in motion, to the day-to-day operations, it often seems like you spend a great deal of time with yourself, your idea, and it can be difficult to feel connected to the larger business [...]

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